CURRENT ROLE (4 yrs +)
Senior Design Manager at Adobe
I'm currently leading design for the Adobe Photoshop Express and the Adobe Elements Suite. My team (of 13+ cross-disciplinary designers) and I are creating an ecosystem of tools for empowering people to tell their stories and express their creativity on social media; Bringing Adobe Magic to the masses.
With more than 20 million monthly active creators, Adobe Photoshop Express is one of the highest rated creative apps on App Store.
Building Photoshop Express (PsX)
Leading and managing a team of 11+ experience and visual designers to build and drive end to end product experience for Photoshop Express.
🥇 "Best iPhone Apps for 2022", PC Magazine
Redesigning Elements Suite
Led a team of designers to redesign and modernise a decade old experience for all three apps in Adobe Elements Suite.
WHAT I BRING TO THE TEAM
Design Management
Lead and manage a large team of cross disciplined designers, and help them set up for success. I’m responsible for assessing / coaching them, finding growth opportunities and empowering the team to perform at their best.
Craft Quality
Overseeing craft quality of my team and up skilling them. I own the output of the team, making sure we deliver world class experiences while keeping our focus on the users. Getting involved in team/design processes, determining how team collaborates with other functions.
Strategic Leadership
Scaling design at org level through operationalisation. I build scalable frameworks, tools and principles to strategise, define visions and facilitate decision making. Enabling teams to operate effectively and efficiently.
Product Strategy
Partner deeply with peers (product, engineering, marketing and research) to impact and execute product vision. Cultivating an environment of trust and accountability.
LATEST BLOGS
Designing for Growth
Taking Feedback
Know the change you wish to bring. And then track it.
4 Questions to ask yourself before presenting designs.
✍️ Read Here
BEFORE THAT - SENIOR IC (SELECTED CASE STUDIES)
Senior UX Designer, Lead - Photoshop Express
Responsible for executing and driving key initiatives like Home Screen redesign, Core tool framework, Usability improvement and Subscription experience.
Senior UX Designer - Adobe Target (Adobe Experience Cloud)
Responsible for overall user experience of the product, focusing specially on designing the next generation visual experience composer.
(Adobe Target enables enterprise users to create & deliver personalised experiences to their audiences.)
(Adobe Target enables enterprise users to create & deliver personalised experiences to their audiences.)
UX Designer - Redesigning Adobe Connect
Responsible for redesigning Adobe Connect to support its transition from Flash to HTML.
